It was a humble beginning – just a young man’s idea that you would like Peanuts better if they were removed from their shells and husks, blanched and salted….and how right he was! Amedeo Obici and Mario Peruzzi, another Italian like himself whom he had persuaded to be his business partner, had great vision and ambition that has resulted in Planters Peanuts being known and loved around the world today.
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The mascot, Mr. Peanut, is one of the most visible symbols created in 1916 by a young boy, 14 year old Antoni Gentile who had won a contest to create a mascot for Planters.
Planters opened its first international office in Toronto in 1925.
In 1995, Johnvince Foods acquired from Hershey Canada Inc. the sales rights and trademark within Canada and the manufacturing operations of the Planters business.
Johnvince Foods continues to manufacture dozens of fine Planters products.